Internationalization strategy and activities of Bentley in China Dissertation

Internationalization strategy and activities of Bentley in China - Dissertation ExampleRecently, there is a operative change in the Chinese governments treatment on foreign investors. In case Bentley Motors would eventually settle down to expand its production line in Western China, this study highly recommends that the company should enter into vocalize venture agreement with a local partner. Table of table of contents Executive Summary.................................................................................................................. 2 Table of Contents ..................................................................................................................... 3 1. Introduction .................................................................................................................. 6 1.1 Purpose of the Research Study ...................................................................... 6 1.2 Background of the Title selection ..................... ........................................... 6 1.3 Scope and Limitations ................................................................................... ... .................. 10 2. Literature Review ........................................................................................................ 11 2.1 Socio-Economic Background of China ........................................................ 11 2.2 go Industry Analysis in China ....................................................... 13 2.2.1 Market Structure ........................................................................ 14 2.2.2 Porters Five Forces Model Analysis ......................................... 15 2.2.2.1 Rivalry among Existing Firms .............................. 15 2.2.2.2 Potential Threats of New Entrants ........................ 16 2.2.2.3 Threats for Product Substitution ........................... 16 2.2.2.4 Bargaining Power of Suppliers ............................. 16 2.2.2.5 Bargaining Power of Buyers ................................. 17 2.2.3 mold Analysis ....................................................................... 17 2.2.3.1 Political Issues ....................................................... 17 2.2.3.2 Economic Issues .................................................... 18 2.2.3.3 Social Issues .......................................................... 19 2.2.3.4 Technological Issues ............................................. 19 2.2.3.5 Legal Issues ........................................................... 20 2.2.3.6 Environmental Issues ............................................. 20 2.3 Advantages and Disadvantages of Entering the Market of China ............... 20 2.4 Marketing delight Management of Bentley Motors .................................. 21 2.4.1 STP Model Analysis .................................................................. 21 2.4.1.1 Segmentation