Lakeland Wonders Case Study Essay

1. How will the modern chief executive officers vision transform the Lakeland Wonders organisation? Change of brand image- no longer Handcrafted with pride in the USA. Change of organisational culture with the proposed expansion. Create new revenue streams with expansion into new markets. Departure from the traditional style of the company.2. What are the main concerns of the stakeholders who do not agree with her vision? Loss of Lakeland Wonders image and 94 year tradition. Expanding too quickly could damage the company, concern over speed of change. Potential logistics issues with outsourcing. trouble over quality control and possible damage to brand image. Local, long term partners would be lost. radical CEOs lack of clear brand system for proposed new products. Union issues- threatened by outsourcing, not consulted earlier on, etc. New CEOs plan to bring in new people (Cecil, Pat) will make long term employees feel threatened and insecure.3. Does your group think th e proposed strategy is a good strategic move for Lakeland Wonders? If yes, why? If not, why not?We think that the proposed strategy is a good move for the following reasons Increased growth potential, increased profits- enabling the company to grow in line with targets set by board. Expansion into growing market-mid non-electric market only segment predicted for double physique growth. Ensures the company remains competitive over the long term. Cost effective. New staff, new ideas and fresh growth- boilersuit improvement for the company.However there are also some negatives The overall planning is needs to be effective and complete otherwise it could be damaging to the company. CEOs push to force through with(predicate) the changes is causing divisions within the company. Potential loss of the core quality of the company (traditional, made in USA, etc.) put on the line alienating current customers.